The MINOR NOTES Archive: The Estrogenius Radio blog

Monday, June 12, 2006

The Re-Branding of ESTROGENIUS

ESTROGENIUS Internet Radio went on the air in June 2001 with one mission: To provide exposure to under-played and under-appreciated female artists and vocalists. Not to get sappy or anything, but it has been my incredible honor to have dealt with so many talented artists, and even the occasional listener. (Kidding! It's, er, always this slow during the summer.)

Five years on, I felt like it was time for a bit of a shake-up. The music has been stronger than ever, but I thought that I could somehow be serving it better. Thus, I decided to re-brand and re-launch the station with a new identity: FEMALE FRONT.

What is Female Front? As I describe on my homepage (also re-branded, but still available at the same old links you always had, and now also at the convenient www.femalefront.com), it's a pun so bad, I had to share it with everybody on earth. I mean, a triple-entendre? How could I pass that up?!

Since I couldn't very well change all of that without also changing the blog, here's the important news as far as this space is concerned: It is moving to a new Blogger address.

Please bookmark www.femalefront.blogspot.com, as that is where this blog will be continuing. This space will remain up as an archive, and as a handy way to redirect everyone who keeps forgetting to bookmark the new address. This post will also be duplicated to mark the inaugural post at the new blog.

To all of the artists and repeat listeners, thank you from the bottom of my heart. You are two of the reasons why I do this (the third being myself, because I really need something other than corporate radio to listen to). And if you're a first-time visitor, thank you for stopping by; I hope you check out the station and enjoy it.

Oh, and the blog will still be called "Minor Notes", because that's another annoyingly cute play on words that I've come to like, and because all of this shit is confusing enough as it is.

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